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Yes, we help brands identify, negotiate with, and manage influencer partnerships as part of broader marketing strategies. Our Influencer Services View Influencer ServicesResearch: Identifying relevant influencers for your brand and audienceVetting: Analysing engagement rates, audience authenticity, brand fitOutreach: Initial contact and relationship buildingNegotiation: Rates, deliverables, and usage rightsContracts: Proper agreements...

Facebook ads get rejected for prohibited content, misleading claims, personal attributes, landing page issues, or excessive image text. Edit and resubmit or request review.

Cohort analysis groups customers by shared characteristics (usually acquisition date) to track behaviour over time. It reveals trends hidden in aggregate data. How Cohort Analysis Works Group customers by when they first purchased, then track metrics (repeat rate, revenue, retention) for each cohort over subsequent periods. View ExampleJanuary cohort: 1,000...

Driving restaurant reservations requires visibility, compelling reasons to book, and easy booking processes. The goal is filling tables during both peak and off-peak times. Optimise for Discovery Complete Google Business Profile with photos, menu, hoursClaim listings on OpenTable, TheFork, Resy, SevenRoomsOptimise website for local search termsEncourage and respond to reviewsEnsure...

Conversion rate optimisation improves the percentage of website visitors who complete desired actions, making your existing traffic more valuable. Why CRO Matters Improving conversion rate from 2% to 3% increases revenue by 50% without spending more on traffic. CRO compounds the value of all marketing efforts. What CRO Involves View...

Meta campaign objectives explained: Sales for conversions, Leads for contact collection, Traffic for clicks, Awareness for reach, Engagement for social proof.

A marketing dashboard consolidates key metrics in one view, enabling quick performance assessment and data-driven decisions without digging through multiple platforms. Dashboard Principles Show metrics that drive decisionsLess is more (avoid data overload)Compare to benchmarks or prior periodsUpdate automatically where possibleTailor to the audience (executive vs tactical) Essential Ecommerce Metrics...

Facebook ads may not spend due to review status, narrow audience, low bids, policy rejection, payment issues, or schedule restrictions.

Churn rate measures the percentage of customers who stop buying from you over a given period. Reducing churn is one of the most impactful things you can do for profitability. Calculating Churn Churn Rate = (Customers Lost During Period / Customers at Start of Period) x 100 View ExampleStarted January...