The best agency in the world ™

Everything you need to provide to get started with Invincible Digital - account access, creative assets, and business information.

Referral and loyalty programmes turn existing customers into acquisition and retention engines. Both leverage your best asset - satisfied customers - to grow efficiently. Referral Programmes View Referral Programme DetailsHow It Works: Existing customers refer friends in exchange for rewardsReward Types: Discounts, cash, credit, free products, exclusive accessTwo-Sided Rewards: Both...

Digital marketing changes constantly. Algorithm updates, new features, platform shifts, and industry trends require ongoing learning. Here is how to stay informed without being overwhelmed. Recommended Resources View Learning ResourcesIndustry Publications: Search Engine Journal, Search Engine Land, Social Media Today, Marketing WeekPlatform Blogs: Meta Business, Google Ads Blog, TikTok for...

Choosing the right agency is critical. The wrong fit wastes budget and time. These questions help you evaluate potential partners and find the best match for your needs. Experience Questions View Questions to AskIndustry Experience: Have you worked with businesses like mine?Case Studies: Can you share relevant results and examples?Team:...

Bounce rate measures the percentage of visitors who leave your website after viewing only one page. It can indicate content relevance, user experience, or traffic quality issues. Bounce Rate Defined Bounce Rate = (Single-page sessions / Total sessions) x 100 Bounce Rate Benchmarks View Benchmarks by Page TypeLanding Pages: 60-90%...

A marketing dashboard consolidates key metrics in one view, enabling quick performance assessment and data-driven decisions without digging through multiple platforms. Dashboard Principles Show metrics that drive decisionsLess is more (avoid data overload)Compare to benchmarks or prior periodsUpdate automatically where possibleTailor to the audience (executive vs tactical) Essential Ecommerce Metrics...

Cohort analysis groups customers by shared characteristics (usually acquisition date) to track behaviour over time. It reveals trends hidden in aggregate data. How Cohort Analysis Works Group customers by when they first purchased, then track metrics (repeat rate, revenue, retention) for each cohort over subsequent periods. View ExampleJanuary cohort: 1,000...

Churn rate measures the percentage of customers who stop buying from you over a given period. Reducing churn is one of the most impactful things you can do for profitability. Calculating Churn Churn Rate = (Customers Lost During Period / Customers at Start of Period) x 100 View ExampleStarted January...

Shopify is a leading ecommerce platform that allows businesses to create online stores without technical expertise. It powers over 4 million websites globally. Why Choose Shopify Easy to set up and manageNo coding required for basic storesReliable hosting includedSecure payment processingExtensive app ecosystemScales from startup to enterprise Shopify Plans View...

Customer acquisition cost is the total cost of acquiring a new customer, including all marketing and sales expenses. Understanding CAC is essential for sustainable growth. CAC Calculation CAC = Total Marketing and Sales Costs / Number of New Customers Acquired View ExampleMonthly Ad Spend: £5,000Agency Fees: £1,500Software: £500Total: £7,000New Customers:...