Timeline varies significantly by channel, industry, competition, and investment level. Setting realistic expectations is crucial for success.

Timeline by Channel

View Expected Timelines

Paid Search (Google Ads): 1-3 months to optimise, immediate traffic
Paid Social (Meta, TikTok): 2-4 weeks learning phase, 2-3 months to optimise
SEO: 3-6 months for initial results, 6-12 months for significant impact
Email Marketing: Immediate for existing lists, months to build new lists
Content Marketing: 6-12 months to build momentum
Amazon Advertising: 2-3 months to optimise campaigns

Factors Affecting Timeline

  • Budget level (more budget = faster learning)
  • Competition intensity
  • Website and tracking readiness
  • Creative quality and volume
  • Historical data availability

Phases of Campaign Maturity

  • Month 1: Setup, launch, initial data
  • Months 2-3: Optimisation, learning what works
  • Months 4-6: Scaling winners, improving efficiency
  • Ongoing: Continuous refinement and growth

Our Commitment

We provide realistic timelines upfront and report on leading indicators early, so you see progress before final results materialise.