Meta Ads

What is a Facebook Signals Gateway? Facebook Signals Gateway is Meta's server-side tracking solution that helps recover lost conversion data. What It Does Acts as an intermediary that captures conversion data from your server and sends it to Meta, bypassing browser-side tracking limitations. Benefits Improved data accuracyBetter event match qualityMore complete attributionEnhanced optimisation signals How It...

How do I run Facebook ads for multiple locations? For businesses with multiple physical locations, Meta offers specific strategies to drive local traffic. Store Traffic Objective Meta's Store Traffic objective shows ads to people near your locations and optimises for store visits. Dynamic Location Ads Show users the nearest location with dynamic creative that pulls address, distance, and hours....

What is Event Match Quality and why does it matter? Event Match Quality (EMQ) measures how effectively Meta can match your website events to Facebook users. Why It Matters Higher match quality means: Better conversion tracking accuracyMore data for optimisationImproved audience buildingStronger campaign performance How It Is Measured EMQ scores range from "Poor" to "Great" based on how much customer...

How does iOS 14.5+ affect my Facebook ads? Apple's iOS 14.5 update introduced App Tracking Transparency, significantly impacting Meta advertising. What Changed Users must now opt-in to tracking on iOS devices. Most users opt out, meaning: Pixel tracking is less reliable on iOSAttribution windows shortenedAudience sizes decreasedOptimisation data reduced Impact on Advertisers View Impact SummaryConversion Tracking: Underreported by...

Why was my Facebook ad account disabled? Having your ad account disabled is disruptive but often recoverable. Common Causes Policy violations (repeated or severe)Suspicious payment activityUnusual account behaviourLinked to another disabled accountCircumventing systems How to Check Go to Account Quality in Business Manager to see any issues or restrictions. Recovery Steps Review the reason for disablingFix any...

Can I run Facebook ads for alcohol, cannabis, or regulated products? Certain product categories face additional restrictions on Meta platforms. Restricted Categories AlcoholPermitted with restrictions:- Must target users of legal drinking age- Cannot promote excessive consumption- Cannot target minors- Geographic restrictions apply Cannabis and CBDMostly prohibited:- CBD products generally cannot be advertised- Some hemp-derived topicals may qualify with restrictions- Rules vary...

How do I track conversions from my Facebook ads? Tracking conversions is essential for measuring ROI and enabling Meta's algorithm to optimise for results. What You Need Meta Pixel installed on your siteConversions API configured (recommended)Conversion events set up for key actions Standard Events Meta supports standard events that you can track: View Standard EventsPurchase - Completed transactionAdd to...

How do I exclude existing customers from my Facebook ads? Excluding existing customers from acquisition campaigns avoids wasting budget on people who have already converted. Exclusion Methods Method 1: Customer List Exclusion1. Upload your customer email/phone list as a Custom Audience2. In your ad set targeting, add this audience as an Exclusion Method 2: Pixel-Based Exclusion1. Create a Custom Audience...

What happens when Meta rejects my ad? Meta reviews all ads against their Advertising Policies. Rejected ads will not run until the issue is resolved. Common Rejection Reasons Prohibited content (weapons, drugs, adult content)Misleading claimsBefore/after images for health productsPersonal attributes ("Are you overweight?")Non-functional landing pagesExcessive text in images What To Do Check the rejection notification for the...

Can I target my competitors customers on Facebook? You cannot directly target a competitor's customer list, but there are legitimate ways to reach similar audiences. What You Can Do Interest TargetingTarget users interested in competitor brands (if available as interests). Lookalike AudiencesCreate Lookalikes from your own customers, which will include similar users who may currently buy from competitors....

What is Advantage+ and should I use it? Advantage+ is Meta's suite of AI-powered campaign tools that automate various aspects of campaign management. Types of Advantage+ Advantage+ PlacementsLets Meta decide where to show your ads across all available placements. Advantage+ AudienceExpands your targeting beyond your defined audience when Meta predicts better results. Advantage+ CreativeAutomatically optimises your creative with...

What is Facebook Ads Frequency and why does it matter? Frequency is the average number of times each person has seen your ad. Why It Matters Too low frequency means your message is not landing. Too high frequency leads to ad fatigue, negative reactions, and wasted spend. Optimal Frequency Ranges View Optimal Ranges by Campaign TypeProspecting (cold): 1.5 - 3Retargeting...

How often should I change my Facebook ad creative? Fresh creative is essential for maintaining performance. Stale ads lead to fatigue and rising costs. General Guidelines Refresh Frequency by BudgetUnder 5k per month: Every 6-8 weeks5k-15k per month: Every 4-6 weeksOver 15k per month: Every 2-4 weeks Signs It Is Time to Refresh Frequency exceeding 3-4 on cold audiencesClick-through...

What is Meta Pixel and why do I need it? Meta Pixel tracks website visitor behaviour to measure ad effectiveness, build audiences, optimise delivery, and enable retargeting.

Why was my Facebook ad rejected? Facebook ads get rejected for prohibited content, misleading claims, personal attributes, landing page issues, or excessive image text. Edit and resubmit or request review.