For businesses with multiple physical locations, Meta offers specific strategies to drive local traffic.

Store Traffic Objective

Meta's Store Traffic objective shows ads to people near your locations and optimises for store visits.

Dynamic Location Ads

Show users the nearest location with dynamic creative that pulls address, distance, and hours.

Location-Based Audiences

Create separate ad sets for each location with:

  • Geographic targeting (radius around store)
  • Location-specific creative and offers
  • Individual budgets and bidding

Our Approach for Restaurant Clients

We run hyperlocal campaigns with:

  • Tight geo-targeting (1-5 mile radius)
  • Dayparting to match meal times
  • Location-specific copy and imagery
  • Site-level reporting for budget allocation