Certain product categories face additional restrictions on Meta platforms.

Restricted Categories

Alcohol

Permitted with restrictions:
- Must target users of legal drinking age
- Cannot promote excessive consumption
- Cannot target minors
- Geographic restrictions apply

Cannabis and CBD

Mostly prohibited:
- CBD products generally cannot be advertised
- Some hemp-derived topicals may qualify with restrictions
- Rules vary significantly by region

Pharmaceuticals

Heavily restricted:
- Prescription drugs require prior approval
- Over-the-counter products permitted with restrictions
- Health claims must be substantiated

Gambling

Requires prior authorisation:
- Must have appropriate licenses
- Geographic targeting restrictions
- Age restrictions mandatory

Our Approach

For regulated industries, we review Meta's policies carefully, apply for any required authorisations, and ensure targeting and messaging comply with all restrictions.