Google Ads does not have a formal minimum, but effective budgets depend on your industry and goals.
Our Recommendations
Minimum Monthly Ad Spend by Campaign Type
Search (Local Service): 1,000 per month
Search (Ecommerce): 2,000 per month
Shopping: 2,500 per month
Display/Remarketing: 500 per month
YouTube: 1,500 per month
Performance Max: 3,000 per month
Why Minimums Matter
Google's algorithm needs data to optimise. With too little budget:
- Campaigns cannot gather enough conversion data
- Smart bidding strategies underperform
- You cannot test enough keywords or audiences
- Results are statistically unreliable
Starting Small
If budget is limited, we recommend starting with one focused campaign (typically Search) rather than spreading thin across multiple campaign types.