TikTok advertising requires sufficient budget for the algorithm to learn and optimise effectively.

Minimum Budgets

  • Campaign minimum: £50/day
  • Ad group minimum: £20/day
  • Recommended testing budget: £1,500-£3,000/month
  • Scaling budget: £5,000+/month

TikTok vs Meta Costs

View Cost Comparison

CPM: Often 20-40% lower than Meta
CPC: Varies widely by audience and creative
CPA: Can be lower for impulse purchases, higher for considered purchases
Creative costs: Higher volume needed due to faster fatigue

Budget Allocation Tips

  • Start with 10-20% of total paid social budget
  • Test multiple creative concepts simultaneously
  • Allow 2-3 weeks for proper learning
  • Scale winners aggressively

Creative Volume

TikTok creative fatigues faster than other platforms. Budget for producing 3-5 new videos per month minimum to maintain performance.