A tracking pixel is a small piece of code placed on your website that collects data about visitor behaviour. Essential for conversion tracking, retargeting, and campaign optimisation.

Common Marketing Pixels

View Pixel Types

Meta Pixel: Tracks Facebook and Instagram ad performance
Google Tag: Powers Google Ads and Analytics tracking
TikTok Pixel: Tracks TikTok ad conversions
LinkedIn Insight Tag: LinkedIn advertising tracking
Pinterest Tag: Pinterest ad measurement

What Pixels Do

  • Track conversions back to ad clicks
  • Build retargeting audiences
  • Enable lookalike audience creation
  • Provide data for algorithm optimisation
  • Measure cross-device journeys

Server-Side Tracking

With browser privacy changes (iOS 14, cookie restrictions), server-side tracking is increasingly important. Meta Conversions API and Google server-side tagging send data directly from your server.

Pixel Best Practices

  • Install pixels before running ads
  • Use Google Tag Manager for easier management
  • Implement both browser and server-side tracking
  • Test that events fire correctly
  • Ensure privacy compliance (cookie consent)