The right budget depends on your goals, industry, and stage of business. There is no universal answer, but here are guidelines.

Setting Your Budget

Minimum Viable Budgets

  • Brand Awareness: 1,500 GBP per month
  • Lead Generation: 2,000 GBP per month
  • Ecommerce Sales: 3,000 GBP per month
  • Local Business: 1,000 GBP per month

Why Minimums Matter

Meta algorithm needs data to learn. Too little spend means too few conversions, which means the algorithm cannot optimise effectively. You end up wasting money on inefficient delivery.

Budget Allocation

We typically recommend:

  • 70% on proven campaigns and audiences
  • 30% on testing new creative and audiences

Scaling

Once we find winning combinations, we scale spend incrementally (typically 20-30% increases) to maintain efficiency while growing results.