Measuring marketing success requires looking at the right metrics for your business goals, not vanity metrics that look good but mean little.

Meaningful Metrics by Goal

Ecommerce Goals

Revenue: Total sales attributed to marketing
ROAS: Return on ad spend (revenue divided by ad cost)
CPA: Cost per acquisition/purchase
AOV: Average order value
Customer Lifetime Value: Long-term customer worth

Lead Generation Goals

Cost Per Lead: Total spend divided by leads generated
Lead Quality: Percentage that become customers
Cost Per Qualified Lead: Spend divided by qualified leads
Pipeline Value: Revenue potential from leads

Awareness Goals

Reach: Unique people who saw your content
Brand Search Volume: People searching your brand name
Share of Voice: Your visibility vs competitors

Avoid Vanity Metrics

Likes, followers, and impressions matter less than conversions and revenue. A post with 10 likes that generates 5 sales beats a post with 1,000 likes and no sales.

Our Reporting

We provide regular reports focused on metrics that matter, with context on what the numbers mean and recommendations for improvement.