SEO

How do I optimise my Google Business Profile? Google Business Profile (formerly Google My Business) is essential for local businesses. It controls how you appear in Google Search and Maps, directly impacting foot traffic and local leads. Essential Profile Elements View Optimisation ChecklistBusiness Name: Exact legal name (no keyword stuffing)Categories: Primary category most important, add relevant secondariesAddress: Accurate,...

What is schema markup and structured data? Schema markup is code added to your website that helps search engines understand your content. It can enable rich results like star ratings, FAQs, and event listings in search results. Common Schema Types View Schema TypesLocalBusiness: Business name, address, hours, reviewsProduct: Price, availability, reviewsArticle: Author, date, headlineFAQ: Questions and answersEvent:...

What is a backlink and why are they important? A backlink is a link from another website to yours. Search engines view backlinks as votes of confidence, making them one of the most important ranking factors. Why Backlinks Matter Major Google ranking factorPass authority to your siteDrive referral trafficBuild brand visibilityValidate content quality Quality vs Quantity View Link Quality...

What is domain authority? Domain Authority (DA) is a score predicting how likely a website is to rank in search results. It is not a Google metric but a third-party estimate useful for comparison. Understanding DA Scores View DA Scale0-20: New or small sites20-40: Small businesses, niche sites40-60: Established businesses, growing sites60-80: Large brands,...

What is voice search optimisation? Voice search optimisation prepares your content for voice queries through smart speakers, phones, and voice assistants. Voice searches are growing but differ from typed queries. How Voice Search Differs View DifferencesConversational: "What is the best Italian restaurant near me" vs "Italian restaurant London"Question-Based: Who, what, where, when, how, whyLonger Queries:...

How do I get more Google reviews? Google reviews significantly impact local search rankings and customer decisions. Building reviews requires consistent effort and a systematic approach. Why Reviews Matter Major local ranking factor93% of consumers read reviews before visitingHigher star ratings increase click-through ratesReviews provide fresh, relevant content How to Get More Reviews View Review Generation TacticsAsk...

What is technical SEO? Technical SEO ensures search engines can efficiently crawl, index, and render your website. Key Technical Factors Site SpeedFast-loading pages rank better and convert more. Core Web Vitals are ranking factors. Mobile-FriendlinessGoogle uses mobile-first indexing. Your mobile experience is what gets evaluated. CrawlabilitySearch engines must be able to access and crawl...

What are backlinks and why do they matter for SEO? Backlinks are links from other websites pointing to your site. They remain one of Google's top ranking factors. Why Backlinks Matter Act as "votes of confidence" from other sitesPass authority (PageRank) to your pagesHelp Google discover your contentSignal relevance and trustworthiness Quality vs Quantity Not all backlinks are equal. One...

What is local SEO? Local SEO optimises your online presence to attract customers from local searches, especially important for businesses with physical locations. Why Local SEO Matters 46% of Google searches have local intent"Near me" searches have grown exponentially88% of local mobile searches result in a call or visit within 24 hoursDrives foot traffic...

What tools do you use for SEO? We use industry-leading tools to research, analyse, and optimise your SEO performance. Our SEO Tool Stack AhrefsComprehensive SEO platform for backlink analysis, keyword research, competitor analysis, and rank tracking. SEMrushAll-in-one marketing toolkit for SEO audits, keyword research, and competitive intelligence. Screaming FrogTechnical SEO crawler for identifying site issues, broken links,...