Automated email flows work 24/7 to convert subscribers and retain customers. These are the essential flows every store needs.

Must-Have Flows

Welcome Series

Triggered when someone subscribes. Introduce your brand, share your story, and offer a first-purchase incentive. Typically 3-5 emails over 7-10 days.

Abandoned Cart

Recover lost sales when shoppers leave items in cart. Usually 3 emails: reminder, incentive, urgency. Can recover 5-15% of abandoned carts.

Browse Abandonment

Re-engage visitors who viewed products but did not add to cart. Softer approach than cart abandonment.

Post-Purchase

Thank customers, provide shipping info, request reviews, and suggest complementary products.

Win-Back

Re-engage customers who have not purchased in a while. Typically targets 60-180 day lapsed customers.

Sunset Flow

Clean your list by attempting to re-engage inactive subscribers before removing them.

Revenue Impact

Well-optimised flows typically generate 25-40% of total email revenue while requiring minimal ongoing effort.