Digital accessibility ensures people with disabilities can access and interact with your marketing. Beyond being the right thing to do, it is increasingly a legal requirement and expands your potential audience.
Accessibility Considerations
View Key Areas
Visual: Screen reader compatibility, colour contrast, alt text for images
Auditory: Captions for videos, transcripts for audio
Motor: Keyboard navigation, clickable area sizes
Cognitive: Clear language, consistent navigation, readable fonts
Temporary: Situational disabilities (bright sunlight, noisy environment)
Accessibility Quick Wins
- Add alt text to all images
- Use sufficient colour contrast (4.5:1 minimum)
- Caption all videos
- Use descriptive link text (not "click here")
- Ensure forms are labelled properly
- Make content keyboard navigable
- Use clear heading hierarchy
Business Case for Accessibility
- 15% of global population has a disability
- UK Equality Act requires reasonable adjustments
- Legal action for inaccessible websites increasing
- Accessible sites often have better SEO
- Better experience for all users
- Demonstrates brand values
Accessibility Standards
WCAG (Web Content Accessibility Guidelines) is the global standard. Aim for Level AA compliance minimum. Use tools like WAVE, axe, or Lighthouse to audit your site. Make accessibility part of your design and content process, not an afterthought.