Choosing the right agency is critical. The wrong fit wastes budget and time. These questions help you evaluate potential partners and find the best match for your needs.

Experience Questions

View Questions to Ask

Industry Experience: Have you worked with businesses like mine?
Case Studies: Can you share relevant results and examples?
Team: Who will actually work on my account?
Specialisation: What are you best at? What do you not do?
Client Retention: How long do clients typically stay?

Process Questions

  • How do you develop strategy?
  • What does onboarding look like?
  • How often will we communicate?
  • What reporting will I receive?
  • How do you handle underperformance?

Commercial Questions

  • How do you charge and what is included?
  • What is the minimum commitment?
  • What additional costs should I expect?
  • Who owns the accounts and data?
  • What are the notice terms?

Red Flags

Guaranteed results, reluctance to share references, vague pricing, owning your ad accounts, long lock-in contracts without break clauses, and promising everything without specialisation.