Growth hacking uses creative, low-cost strategies to acquire and retain customers rapidly. It combines marketing, product, and data to find scalable growth opportunities.

Growth Hacking Mindset

  • Data-driven experimentation
  • Rapid testing and iteration
  • Focus on scalable tactics
  • Product as a growth channel
  • Creative problem-solving

Famous Growth Hacks

View Examples

Dropbox: Referral programme (free storage for invites)
Hotmail: "Get your free email" signature in every email
Airbnb: Craigslist integration for listings
PayPal: Cash bonuses for sign-ups and referrals
LinkedIn: Import contacts for connection suggestions

Growth Hacking Framework

  • Acquisition: How do users find you?
  • Activation: Do users have a great first experience?
  • Retention: Do users come back?
  • Revenue: How do you make money?
  • Referral: Do users tell others?

Reality Check

Most "growth hacks" are just good marketing executed well. Focus on fundamentals before seeking silver bullets. Sustainable growth comes from solid strategy.