Conversion actions are the valuable actions you want users to take after clicking your ads.

Types of Conversion Actions

Common Conversion Types

Purchase: Completed transaction
Lead: Form submission
Phone Call: Calls from ads or website
Sign-up: Newsletter or account registration
Booking: Appointment or reservation

Implementation Methods

Google Tag (gtag.js)

JavaScript code placed directly on your website.

Google Tag Manager

Tags deployed through GTM container (our preferred method).

Google Analytics Import

Import goals from GA4 into Google Ads.

Why Conversion Tracking Matters

Without conversion tracking:

  • You cannot measure ROI accurately
  • Smart bidding strategies will not work
  • You cannot optimise campaigns effectively
  • Budget allocation is guesswork

Our Setup

We configure conversion tracking during onboarding, ensuring all valuable actions are measured and attributed correctly.