Webinars are live or recorded online presentations that educate, demonstrate, or engage audiences. They are powerful for lead generation, thought leadership, and nurturing prospects, particularly in B2B.

Webinar Types

View Webinar Formats

Educational: Teach something valuable, establish expertise
Product Demo: Show your solution in action
Panel Discussion: Multiple experts discuss a topic
Q&A/AMA: Answer audience questions live
Case Study: Customer success story presentation
Workshop: Interactive, hands-on learning

Webinar Platforms

  • Zoom Webinars
  • GoTo Webinar
  • Demio
  • Livestorm
  • WebinarJam
  • Microsoft Teams (for smaller sessions)

Webinar Success Factors

  • Compelling topic that solves a problem
  • Strong promotion (email, social, ads)
  • Registration landing page optimised for conversion
  • Reminder sequence (1 week, 1 day, 1 hour before)
  • Engaging presentation with interaction
  • Clear call to action at the end
  • Follow-up sequence for attendees and no-shows

Webinar Metrics

Track registrations, attendance rate (aim for 40-50%), engagement during session, replay views, and conversion to next step. Repurpose recordings as on-demand content for ongoing lead generation.