Google Ads

What is SEO and why do I need it? SEO (Search Engine Optimisation) is the practice of improving your website to rank higher in organic (non-paid) search results. Why SEO Matters Organic search drives 53% of website trafficHigher trust than paid resultsCompounds over time (unlike ads)Cost-effective long-term traffic source Core Components Technical SEOSite speed, mobile-friendliness, crawlability, structured data, security...

What is Quality Score in Google Ads? Quality Score is Google's rating of the quality and relevance of your keywords and ads. It directly impacts your ad costs and positions. How It Is Measured Quality Score is rated 1-10 based on three components: View Quality Score ComponentsExpected Click-Through Rate: How likely users are to click your adAd...

What are Google Ads bidding strategies? Bidding strategies determine how Google spends your budget to achieve your goals. Manual Bidding You set maximum bids for each keyword. Offers control but requires constant management. Automated (Smart) Bidding Maximise ClicksGets as many clicks as possible within budget. Good for traffic goals but does not optimise for conversions. Maximise...

What is Performance Max and should I use it? Performance Max (PMax) is Google's AI-driven campaign type that runs across all Google inventory from a single campaign. Where PMax Ads Appear Google SearchDisplay NetworkYouTubeGmailGoogle MapsDiscover feed Requirements Conversion tracking configuredMultiple creative assets (images, videos, headlines, descriptions)Product feed (for ecommerce)Sufficient budget (we recommend minimum 3,000 per month) Pros Reaches users...

What is the difference between broad match, phrase match, and exact match keywords? Match types control which searches can trigger your ads. Match Types Explained Broad MatchSyntax: keyword (no symbols)Example: running shoesMatches: Related searches, synonyms, variations. Widest reach but least control.Could match: "best trainers for jogging", "athletic footwear" Phrase MatchSyntax: "keyword"Example: "running shoes"Matches: Searches that include the meaning of your keyword.Could match: "buy...

What are negative keywords and why do I need them? Negative keywords prevent your ads from showing for irrelevant searches, saving budget and improving performance. Why They Matter Eliminate wasted spend on irrelevant clicksImprove click-through ratesIncrease conversion ratesBetter Quality Scores Common Negative Keywords View Common Negatives by TypeJob-related: jobs, careers, hiring, salaryFree-seekers: free, cheap, DIYInformation-seekers: what is, how to, definitionCompetitor...

How do Google Shopping ads work? Google Shopping ads display your products with images, prices, and store information directly in search results. How They Work You create a product feed in Google Merchant CenterFeed contains product details (title, price, image, description)Google Ads pulls from this feed to create adsAds appear based on product relevance to searches...

What is Google Merchant Center? Google Merchant Center is where you upload and manage your product data for use in Google Shopping ads and free product listings. Key Functions Upload and manage product feedsMonitor feed health and errorsSet shipping and tax settingsManage promotions and salesLink to Google Ads for Shopping campaigns Feed Methods View Feed...

How do I grant Invincible Digital access to my Google Ads account? Google Ads uses email-based access rather than partner IDs. Here is how to add us to your account. Step-by-Step Log in to your Google Ads account at ads.google.comClick the Tools icon (wrench) in the top menuUnder "Setup", click "Access and security"Click the blue "+" buttonEnter our email address (provided by...

What types of Google Ads campaigns can you run for me? Google offers multiple campaign types, each suited to different objectives. Campaign Types Search CampaignsText ads shown when users search for specific keywords. Best for capturing high-intent users actively looking for your product or service. Display CampaignsVisual ads shown across Google's Display Network (millions of websites). Best for awareness and retargeting....

What is the minimum budget for Google Ads? Google Ads does not have a formal minimum, but effective budgets depend on your industry and goals. Our Recommendations Minimum Monthly Ad Spend by Campaign TypeSearch (Local Service): 1,000 per monthSearch (Ecommerce): 2,000 per monthShopping: 2,500 per monthDisplay/Remarketing: 500 per monthYouTube: 1,500 per monthPerformance Max: 3,000 per month Why Minimums...

What are Google Ads conversion actions? Conversion actions are the valuable actions you want users to take after clicking your ads. Types of Conversion Actions Common Conversion TypesPurchase: Completed transactionLead: Form submissionPhone Call: Calls from ads or websiteSign-up: Newsletter or account registrationBooking: Appointment or reservation Implementation Methods Google Tag (gtag.js)JavaScript code placed directly on your website....