Quality Score is Google's rating of the quality and relevance of your keywords and ads. It directly impacts your ad costs and positions.
How It Is Measured
Quality Score is rated 1-10 based on three components:
View Quality Score Components
Expected Click-Through Rate: How likely users are to click your ad
Ad Relevance: How closely your ad matches search intent
Landing Page Experience: How useful and relevant your landing page is
Why It Matters
- Higher Quality Scores mean lower cost per click
- Better ad positions at the same bid
- More efficient budget utilisation
- Improved overall campaign performance
Improving Quality Score
- Write highly relevant ad copy that matches keywords
- Create tightly themed ad groups
- Ensure landing pages deliver on ad promises
- Improve page load speed
- Use relevant keywords in landing page content