Yes, we invoice the first month's retainer upon contract signature. This covers the onboarding and setup work that begins immediately.
Payment on Commencement
Why Upfront Payment?
The first weeks of any engagement are resource-intensive. We are setting up tracking, building campaigns, creating assets, and coordinating access. The upfront payment ensures we can allocate the necessary team resources from day one.
Click to expand: What the first month covers
Tracking setup and verification, campaign structure and build, initial creative production, account audits (if applicable), strategy documentation, and team onboarding calls.