Referral and loyalty programmes turn existing customers into acquisition and retention engines. Both leverage your best asset - satisfied customers - to grow efficiently.

Referral Programmes

View Referral Programme Details

How It Works: Existing customers refer friends in exchange for rewards
Reward Types: Discounts, cash, credit, free products, exclusive access
Two-Sided Rewards: Both referrer and referee get something (most effective)
Tracking: Unique referral links or codes
Example: "Give £10, Get £10" - friend gets £10 off, you get £10 credit

Loyalty Programmes

View Loyalty Programme Types

Points-Based: Earn points per purchase, redeem for rewards
Tiered: Status levels unlock better benefits (Bronze, Silver, Gold)
Paid Membership: Fee for exclusive perks (Amazon Prime model)
Punch Card: Buy X, get one free
Value-Based: Rewards aligned with customer values (charity donations)

Programme Success Factors

  • Simple to understand and use
  • Rewards achievable and desirable
  • Easy sign-up process
  • Regular communication about status/rewards
  • Mobile-friendly experience
  • Personalised offers

Platform Options

Popular platforms include Smile.io, LoyaltyLion, Yotpo, and ReferralCandy. Many integrate with Shopify and other e-commerce platforms. Start simple and add complexity as you learn what motivates your customers.