Yes, campaigns can be paused if needed. Here is how it works.
Campaign Pauses
Short-Term Pauses
For brief pauses (a few days to a week), we simply pause the campaigns in-platform. This is included in your retainer.
Extended Pauses
For longer pauses (several weeks or more), we will discuss whether it makes sense to pause your retainer as well. This depends on your contract terms and the nature of the pause.
Impact of Pausing
Be aware that pausing campaigns can impact performance. Algorithms lose learning data, and it can take time to regain momentum when you restart. We will advise on the best approach for your situation.
Seasonal Businesses
If you are a seasonal business, we can build this into your annual plan with scaled retainers during off-seasons.