Google Shopping ads display your products with images, prices, and store information directly in search results.
How They Work
- You create a product feed in Google Merchant Center
- Feed contains product details (title, price, image, description)
- Google Ads pulls from this feed to create ads
- Ads appear based on product relevance to searches
Requirements
- Google Merchant Center account
- Product feed (manual or automated)
- Linked Google Ads account
- Compliant website (returns policy, contact info, secure checkout)
Feed Optimisation
Product feed quality directly impacts performance:
- Accurate, keyword-rich titles
- Detailed descriptions
- High-quality images
- Correct pricing and availability
- Proper categorisation
Campaign Types
Standard Shopping campaigns offer more control over bidding and structure. Performance Max includes Shopping inventory with broader reach but less granular control.