Schema markup is code added to your website that helps search engines understand your content. It can enable rich results like star ratings, FAQs, and event listings in search results.
Common Schema Types
View Schema Types
LocalBusiness: Business name, address, hours, reviews
Product: Price, availability, reviews
Article: Author, date, headline
FAQ: Questions and answers
Event: Date, location, tickets
Recipe: Ingredients, cook time, ratings
HowTo: Step-by-step instructions
Benefits of Schema
- Rich snippets in search results
- Higher click-through rates
- Better search engine understanding
- Voice search optimisation
- Competitive advantage
Implementation
- JSON-LD format (recommended by Google)
- Add to page head or body
- Use Google's Structured Data Markup Helper
- Test with Rich Results Test tool
- Many CMS have schema plugins
Schema and Rankings
Schema does not directly boost rankings but improves how your result appears, increasing CTR. Higher CTR can indirectly benefit rankings over time.