Great ads start with great assets. The more raw material you can provide, the more ad variations we can test.

Creative Assets Onboarding Checklist

Brand Essentials

  • Logo - Primary logo, secondary variations, icon/favicon

  • Colour Palette - Hex codes for primary, secondary, and accent colours

  • Typography - Font files or names for headlines and body text

  • Brand Guidelines - Any existing documentation on tone, style, dos and donts

Visual Assets

  • Product Photography - High-resolution, white background and lifestyle shots

  • Lifestyle Imagery - Real people using your product or in relevant contexts

  • Video Footage - Raw footage, existing ads, behind-the-scenes content

  • UGC - User-generated content, reviews, testimonials

Copy and Messaging

  • Approved Claims - What you can and cannot say (especially for regulated industries)

  • Key Messages - Core value propositions and differentiators

  • Testimonials - Customer quotes and reviews you are authorised to use

  • Offers - Current promotions, discount codes, special offers

How to Share

Upload everything to the shared Google Drive folder we create for your account. If you have files in Dropbox or elsewhere, send us a link and we will organise them.

Click to expand: Asset format recommendations

Logos: PNG, SVG, AI formats.

Photos: High-resolution JPG or PNG (minimum 1080x1080 for social).

Videos: MP4 format, original quality where possible.

Brand docs: PDF or editable format.