A marketing dashboard consolidates key metrics in one view, enabling quick performance assessment and data-driven decisions without digging through multiple platforms.
Dashboard Principles
- Show metrics that drive decisions
- Less is more (avoid data overload)
- Compare to benchmarks or prior periods
- Update automatically where possible
- Tailor to the audience (executive vs tactical)
Essential Ecommerce Metrics
View Key Metrics
Revenue: Total and by channel
ROAS: Return on ad spend by platform
Conversion Rate: Site-wide and by source
AOV: Average order value
CAC: Customer acquisition cost
Traffic: Sessions by source
Email: Revenue, open rates, click rates
Lead Generation Metrics
- Leads generated by source
- Cost per lead
- Lead to customer conversion rate
- Pipeline value
- Website traffic and engagement
Dashboard Tools
Google Looker Studio (free), Databox, Klipfolio, and custom builds. We provide clients with regular reporting dashboards as part of our service.