Negative keywords prevent your ads from showing for irrelevant searches, saving budget and improving performance.
Why They Matter
- Eliminate wasted spend on irrelevant clicks
- Improve click-through rates
- Increase conversion rates
- Better Quality Scores
Common Negative Keywords
View Common Negatives by Type
Job-related: jobs, careers, hiring, salary
Free-seekers: free, cheap, DIY
Information-seekers: what is, how to, definition
Competitor terms: (if not targeting them)
Unrelated locations: cities/countries you do not serve
How We Manage Negatives
- Build initial negative list during setup
- Review search terms weekly
- Add irrelevant searches as negatives
- Use negative keyword lists shared across campaigns
- Refine based on conversion data
Negative Match Types
Like regular keywords, negatives have match types (broad, phrase, exact) that control what they block. We use a mix for comprehensive coverage.