Shorter is usually better on social media, but the ideal length depends on placement and objective.

Video Length Guidelines

Feed Ads

15 seconds or less for best results. The first 2-3 seconds are critical for stopping the scroll.

Stories and Reels

15 seconds maximum. Fast-paced, native-feeling content works best.

Retargeting

Can be slightly longer (up to 30 seconds) as the audience is already familiar with your brand.

Key Principles

  • Hook viewers in the first 2-3 seconds
  • Design for sound-off viewing (use captions)
  • Get to the point quickly
  • End with a clear call to action

We typically produce multiple versions of each video (6s, 15s, 30s) to test what works best for each placement and audience.