How does the onboarding process work?

⏱️ Timeline: From kickoff to launch typically takes 10-14 days, ensuring proper setup for long-term success.

What to Expect When You Start Working With Us

Onboarding is designed to be straightforward and efficient. Our goal is to get you from signed agreement to live campaigns as quickly as possible, without cutting corners on the technical setup that ensures long-term success.

Step 1: Kickoff Call

Within 48 hours of signing, we schedule a kickoff call to align on goals, timelines, and immediate priorities. This is where we confirm your KPIs, discuss your brand voice, and identify any time-sensitive opportunities.

Step 2: Account Access

We'll need access to your advertising platforms, analytics, and any relevant tools. This typically includes:

• Meta Business Manager (partner access)

• Google Ads and Google Analytics

• Google Tag Manager

• Your website backend (WordPress, Shopify, etc.)

• Email marketing platform (Klaviyo, Mailchimp)

• Any booking or CRM systems

We provide detailed instructions for granting access, and we're happy to walk you through it on a call if needed.

Step 3: Creative Assets

We'll request your brand assets through our Creative Assets Onboarding Checklist. This includes logos, brand guidelines, product photography, video footage, fonts, and any existing creative that's performed well.

Step 4: Technical Setup

Our team installs and verifies all tracking: Meta Pixel, Google Analytics 4, conversion events, and any platform-specific integrations. This ensures we can measure performance accurately from day one.

Step 5: Strategy & Campaign Build

We develop your campaign strategy, build out the account structure, create initial ads, and prepare everything for launch. You'll review and approve all creative in FileStage before anything goes live.

Step 6: Launch

Once approved, we launch campaigns and begin active optimisation. You'll receive your first performance update within the first week.

Typical Timeline