Marketing automation uses software to automate repetitive marketing tasks, enabling personalised communication at scale without manual effort.
Common Automation Use Cases
View Automation Examples
Email Sequences: Welcome series, nurture flows, re-engagement
Abandoned Cart: Automatic reminders for incomplete purchases
Lead Scoring: Automatically qualifying leads based on behaviour
Segmentation: Dynamic list building based on actions
Social Posting: Scheduled content publishing
Ad Audiences: Automatic list syncing with ad platforms
CRM Updates: Contact records updated from behaviour
Benefits of Automation
- Scale personalisation without adding headcount
- Consistent communication timing
- Never miss a follow-up
- Better customer experience
- Higher conversion rates
Automation Platforms
- Klaviyo (ecommerce focus)
- HubSpot (full marketing suite)
- ActiveCampaign
- Mailchimp
- Salesforce Marketing Cloud
Getting Started
Start with highest-impact automations: welcome series, abandoned cart, and post-purchase. Expand as you prove value and learn what your audience responds to.