There are several common reasons why a Facebook ad may not be spending its budget.
Common Reasons and Fixes
Ad is Still in Review
New ads go through a review process that can take up to 24 hours. Check the Delivery column for "In Review" status.
Audience is Too Narrow
If your targeting is very specific, there may not be enough people to show ads to. Try broadening your audience.
Bid or Budget is Too Low
If you are using cost caps or bid caps, they may be too restrictive. Try increasing them or switching to lowest cost bidding.
Ad was Rejected
Check for policy violations. Common issues include prohibited content, misleading claims, or landing page problems.
Payment Issue
Ensure your payment method is valid and has not been declined.
Schedule Restrictions
If you set specific scheduling, ads may only run during those hours.
If you are working with us, we monitor for these issues and resolve them quickly. Just reach out if you notice something unusual.