Google offers multiple campaign types, each suited to different objectives.

Campaign Types

Search Campaigns

Text ads shown when users search for specific keywords. Best for capturing high-intent users actively looking for your product or service.

Display Campaigns

Visual ads shown across Google's Display Network (millions of websites). Best for awareness and retargeting.

Shopping Campaigns

Product-based ads showing image, price, and details. Essential for ecommerce businesses.

Video Campaigns (YouTube)

Video ads on YouTube and partner sites. Good for awareness, consideration, and retargeting.

Performance Max

AI-driven campaigns that run across all Google inventory (Search, Display, YouTube, Gmail, Maps). Requires conversion tracking and product feeds.

App Campaigns

Promote mobile app installs and engagement.

Our Approach

We recommend campaign types based on your goals. Most clients benefit from a combination of Search (for intent), Shopping (for products), and Display/YouTube (for retargeting).