Competitive analysis helps you understand your market position, identify opportunities, and learn from others' successes and failures. Regular analysis should inform strategy.
What to Analyse
View Analysis Areas
Website: Design, UX, messaging, conversion paths
SEO: Keywords ranking, content strategy, backlink profile
Paid Ads: Ad copy, landing pages, estimated spend
Social Media: Platforms, content types, engagement, posting frequency
Email: Sign up for their list, analyse flows and campaigns
Pricing: Price points, offers, positioning
Reviews: What customers praise and complain about
Competitive Analysis Tools
- SEMrush/Ahrefs: SEO and paid ad intelligence
- SimilarWeb: Traffic estimates and sources
- Meta Ad Library: View competitor Facebook/Instagram ads
- Google Ads Transparency Center: View Google ads
- SpyFu: Competitor keyword research
- Owler/Crunchbase: Company information
Competitive Analysis Framework
- Identify 3-5 direct competitors
- Include 1-2 aspirational competitors
- Document findings systematically
- Update quarterly at minimum
- Focus on actionable insights
Using Competitive Insights
Do not copy competitors blindly. Learn from their successes, avoid their mistakes, identify gaps they are missing, and differentiate where possible. Be inspired, not imitative.