SMS marketing delivers messages directly to customers' phones with exceptionally high engagement rates. It works best alongside email, not as a replacement.
SMS Statistics
- 98% open rate (vs 20% for email)
- 90% read within 3 minutes
- 45% response rate
- Higher urgency and immediacy
Best Use Cases
View SMS Use Cases
Flash sales: Time-sensitive promotions
Order updates: Shipping notifications, delivery alerts
Abandoned cart: Quick reminder with link
Back in stock: Alert for high-demand items
Appointment reminders: Reduce no-shows
Exclusive offers: VIP-only deals
Important Considerations
- Requires explicit opt-in (separate from email)
- Higher cost per message than email
- Easy to annoy customers if overused
- Character limits require concise messaging
- Compliance requirements (TCPA, GDPR)
Our Recommendation
SMS works brilliantly for time-sensitive messages to engaged customers. Start with 2-4 messages per month and monitor opt-out rates. Klaviyo makes it easy to manage both email and SMS in one platform.