Meta offers multiple ad formats. The best choice depends on your objective and creative assets.
Ad Formats Overview
Single Image
Simple, fast to produce, works across all placements. Best for clear product shots or bold messaging.
Single Video
Highest engagement and watch time. Best for storytelling, product demos, testimonials.
Carousel
Multiple images or videos in a swipeable format. Best for showcasing product ranges, features, or a step-by-step story.
Collection
Immersive mobile format combining video and product catalogue. Best for ecommerce with large product ranges.
Stories and Reels
Full-screen vertical formats native to Stories and Reels placements. Essential for reaching younger audiences.
What We Recommend
For most campaigns, we test a mix of static images, short-form video (under 15 seconds), and carousels. Video typically outperforms static for cold audiences, while simple images can work well for retargeting.