WhatsApp Business enables companies to communicate with customers through the world's most popular messaging app. With 2 billion users globally and high engagement in the UK and EU, it is a powerful direct channel.
WhatsApp Business Options
View WhatsApp Options
WhatsApp Business App: Free, for small businesses. Manual messaging, basic automation.
WhatsApp Business Platform (API): For larger businesses. Integrates with CRM, enables automation at scale, requires approval.
Click-to-WhatsApp Ads: Meta ads that open WhatsApp conversation. Great for lead gen.
WhatsApp Marketing Use Cases
- Customer service and support
- Order updates and shipping notifications
- Appointment reminders
- Product recommendations
- Abandoned cart recovery
- Promotional broadcasts (with consent)
WhatsApp Best Practices
- Get explicit opt-in consent
- Provide genuine value, not spam
- Respond quickly (customers expect it)
- Use message templates for common responses
- Personalise where possible
- Respect the personal nature of the channel
WhatsApp Compliance
WhatsApp has strict policies against spam. Businesses must use approved message templates for outbound messages, obtain consent, and provide easy opt-out. Violations can result in account suspension.