A good agency partnership requires clear expectations on both sides. Knowing what to expect helps you evaluate performance and get the most from the relationship.

What You Should Receive

View Expectations

Strategy: Clear plan aligned with your goals
Communication: Regular updates, accessible team
Reporting: Transparent data on performance
Expertise: Knowledge you do not have internally
Proactivity: Ideas and recommendations without asking
Accountability: Ownership of results and issues

Reporting Standards

  • Regular reports (weekly, monthly as agreed)
  • Key metrics tied to objectives
  • Clear explanation of what happened and why
  • Recommendations for improvement
  • Access to raw data and dashboards

Communication Expectations

  • Dedicated point of contact
  • Response within reasonable timeframe
  • Regular check-ins (calls, meetings)
  • Escalation path for issues
  • Honest feedback both directions

Red Flags

Lack of transparency, vague reporting, poor communication, no strategic thinking, and resistance to sharing data or access. A good agency welcomes scrutiny.