Choosing the right agency is crucial. These questions help you assess capability, fit, and whether an agency can deliver what your business needs.

Questions About Experience

  • Have you worked with businesses like mine?
  • Can you share relevant case studies?
  • What results have you achieved for similar clients?
  • How long have you been doing this?

Questions About Process

View Process Questions

Who will work on my account day-to-day?
How often will we communicate?
What does your onboarding process look like?
How do you develop strategy?
What is your approach to testing and optimisation?

Questions About Reporting

  • How do you measure success?
  • What reports will I receive and how often?
  • Do I have access to accounts and data?
  • How do you handle underperformance?

Questions About Terms

  • What are your contract terms?
  • What is your pricing structure?
  • What happens if we part ways?
  • Who owns the accounts and creative?

Red Flags

Guaranteed results, unwillingness to share references, long lock-in contracts, vague answers, no account access, and one-size-fits-all approaches.