Influencer marketing partners with individuals who have engaged audiences to promote your brand, products, or services authentically.
Types of Influencers
View Influencer Tiers
Nano (1K-10K followers): Highly engaged, affordable, authentic
Micro (10K-100K): Niche expertise, strong engagement, cost-effective
Macro (100K-1M): Broader reach, professional content, higher cost
Mega (1M+): Celebrity-level reach, brand awareness focus, premium pricing
Why Influencer Marketing Works
- Trust transfer from influencer to brand
- Native content that does not feel like ads
- Access to engaged niche audiences
- Content you can repurpose (with rights)
- 92% of consumers trust recommendations
Influencer Campaign Types
- Sponsored posts and stories
- Product gifting and seeding
- Brand ambassador programmes
- Affiliate partnerships
- Content creation for your channels
- Event attendance and coverage
Measuring Success
Track engagement rates, reach, website traffic (UTM links), discount code usage, and direct sales attribution. We help structure campaigns with proper tracking.