💰 Key Point: Your retainer covers all strategic, creative, and operational work. Media spend (budget paid to platforms) is separate.

Understanding Your Investment

Your retainer covers the strategic, creative, and operational work required to run effective campaigns. It does not include the actual media spend (the budget paid directly to platforms like Meta or Google).

What's Included

Strategy & Planning

  • Campaign strategy development

  • Audience research and targeting

  • Competitive analysis

  • Monthly and quarterly planning

Campaign Management

  • Daily monitoring and optimisation

  • Budget pacing and allocation

  • A/B testing and iteration

  • Bid management and adjustments

Creative Production

  • Ad creative development (static and video)

  • Copywriting and messaging

  • Creative refreshes and new variations

  • Format adaptation across platforms

Reporting & Analysis

  • Weekly performance summaries

  • Monthly deep-dive reports

  • Attribution analysis

  • Recommendations and next steps

Account Management

  • Dedicated point of contact

  • Regular check-in calls (typically biweekly)

  • Slack or email communication

  • Fast response times for urgent matters

What's Not Included

Click to expand: Items billed separately

  • Media spend (paid directly to advertising platforms)

  • Third-party software costs (unless specified)

  • Influencer fees or talent payments

  • Photography or video production shoots requiring external vendors