Public relations (PR) earns media coverage through newsworthy stories rather than paid advertising. Good PR builds credibility, reaches new audiences, and creates valuable backlinks for SEO.
What Makes Something Newsworthy
View News Angles
Timeliness: Connects to current events or trends
Data/Research: Original statistics, surveys, studies
Human Interest: Compelling founder stories, customer transformations
Controversy: Challenging industry norms (carefully)
Firsts/Records: First to do something, biggest, fastest
Expert Commentary: Insights on breaking news in your industry
PR Tactics
- Press releases for genuine news
- Media pitches tailored to specific journalists
- HARO (Help A Reporter Out) responses
- Journalist relationship building
- Thought leadership articles
- Award submissions
- Speaking opportunities
PR Best Practices
- Research journalists before pitching
- Keep pitches short and relevant
- Lead with the story, not your company
- Provide ready-to-use assets (images, quotes)
- Be responsive and helpful
- Never spam journalists
Measuring PR Success
Track media mentions, publication reach, backlinks gained, referral traffic, and brand search volume increases. Quality matters more than quantity. One feature in a respected publication beats dozens of minor mentions.