A Lookalike Audience is a targeting option that finds new people who are similar to your existing customers or website visitors.

Lookalike Audiences Explained

How It Works

  1. You provide a "seed" audience (e.g., your customer list, website purchasers)
  2. Meta analyses the characteristics of that audience
  3. Meta finds other users who share similar traits
  4. You target those new users with your ads

Seed Audiences

Good seed audiences include:

  • Customer email lists
  • Website purchasers
  • High-value customers
  • Email subscribers
  • Video viewers (75%+ completion)

Audience Size

You can choose how closely matched you want your Lookalike:

  • 1% = Most similar (smaller audience)
  • 5% = Moderately similar
  • 10% = Broadly similar (larger audience)

We typically start with 1-3% Lookalikes for best performance.