Hotel marketing balances direct bookings against OTA dependency. The goal is maximising revenue per available room while building brand loyalty and reducing commission costs.

Hotel Marketing Channels

View Key Channels

Direct Website: Best margins, brand control, loyalty building
OTAs: Booking.com, Expedia, Hotels.com (15-25% commission)
Metasearch: Google Hotel Ads, TripAdvisor, Trivago
Google Business Profile: Local visibility and direct booking links
Social Media: Instagram for aspirational content, Facebook for offers

Driving Direct Bookings

  • Best rate guarantee on your website
  • Exclusive perks for direct bookers
  • Easy, mobile-friendly booking engine
  • Retargeting past website visitors
  • Email marketing to past guests
  • Loyalty programme

Key Hotel Metrics

  • RevPAR (Revenue per available room)
  • ADR (Average daily rate)
  • Occupancy rate
  • Direct booking percentage
  • Cost per acquisition by channel

Seasonality Management

Use dynamic pricing, targeted campaigns for low seasons, packages for specific audiences (business, couples, families), and event-based promotions to smooth demand.