The Shopify App Store has thousands of apps. Here are the essential categories and our recommended solutions for most ecommerce businesses.
Email Marketing
- Klaviyo (our top recommendation)
- Omnisend
- Mailchimp
Reviews and Social Proof
View Review Apps
Loox: Photo reviews with referral programme
Judge.me: Affordable, feature-rich reviews
Yotpo: Enterprise reviews and loyalty
Okendo: Advanced review features and surveys
Conversion Optimisation
- Rebuy (personalised recommendations)
- Bold Upsell (upsells and cross-sells)
- Privy (popups and email capture)
- Lucky Orange (heatmaps and recordings)
Operations and Fulfilment
- ShipStation (shipping management)
- Inventory Planner (stock forecasting)
- ReConvert (post-purchase upsells)
App Strategy
Avoid app overload. Each app adds cost and can slow your site. Start with essentials (email, reviews) and add others only when you have clear needs.