Advantage+ is Meta's suite of AI-powered campaign tools that automate various aspects of campaign management.

Types of Advantage+

Advantage+ Placements

Lets Meta decide where to show your ads across all available placements.

Advantage+ Audience

Expands your targeting beyond your defined audience when Meta predicts better results.

Advantage+ Creative

Automatically optimises your creative with enhancements like brightness, contrast, and cropping.

Advantage+ Shopping Campaigns

Fully automated shopping campaigns for ecommerce, with minimal manual controls.

Should You Use It?

It depends on your situation:

  • New campaigns, testing: Yes, for Placements
  • Established audiences: Cautiously, for Audience
  • High-quality creative: Optional for Creative
  • Large catalogue ecommerce: Consider Shopping Campaigns

Our Approach

We use Advantage+ Placements by default but maintain control over audiences and creative to ensure brand consistency and strategic targeting.