Meta reviews all ads against their Advertising Policies. Rejected ads will not run until the issue is resolved.
Common Rejection Reasons
- Prohibited content (weapons, drugs, adult content)
- Misleading claims
- Before/after images for health products
- Personal attributes ("Are you overweight?")
- Non-functional landing pages
- Excessive text in images
What To Do
- Check the rejection notification for the specific reason
- Review Meta's Advertising Policies
- Edit the ad to comply with policies
- Resubmit for review
Appealing a Rejection
If you believe the rejection was an error:
- Go to Account Quality in Business Manager
- Find the rejected ad
- Click "Request Review"
- Provide context if needed
Prevention
We review all creative against Meta's policies before submission to minimise rejections and delays.