YouTube advertising costs vary by format, targeting, and competition. Generally more affordable than many platforms, with strong targeting through Google's data.

Typical YouTube Ad Costs

  • Cost per view (CPV): £0.01-£0.05
  • Cost per thousand impressions (CPM): £3-£10
  • Cost per click: £0.10-£0.50
  • Minimum daily budget: £10

YouTube Ad Formats and Pricing

View Ad Formats

Skippable In-Stream: Pay when viewer watches 30 seconds or engages. Most common format.
Non-Skippable In-Stream: 15-20 seconds, pay per impression. Higher CPM.
Bumper Ads: 6 seconds, non-skippable. Brand awareness focus.
Discovery Ads: Appear in search results and recommendations. Pay per click.
Shorts Ads: Between Shorts content. Growing format.

Budget Recommendations

  • Testing: £1,500-£3,000/month
  • Established: £5,000+/month
  • Scale: £15,000+/month

Cost Factors

Targeting specificity, industry competition, ad quality, and seasonality all affect costs. Remarketing audiences typically cost less than cold prospecting.