Driving restaurant reservations requires visibility, compelling reasons to book, and easy booking processes. The goal is filling tables during both peak and off-peak times.
Optimise for Discovery
- Complete Google Business Profile with photos, menu, hours
- Claim listings on OpenTable, TheFork, Resy, SevenRooms
- Optimise website for local search terms
- Encourage and respond to reviews
- Ensure consistent NAP across all listings
Paid Advertising for Restaurants
View Ad Strategies
Meta Ads: Target by location, interests (foodies, date night), behaviours. Use mouth-watering imagery.
Google Ads: Capture high-intent searches like "Italian restaurant near me" or "romantic dinner [city]"
Retargeting: Re-engage website visitors who did not book
Fill Quiet Periods
- Early bird or pre-theatre menus
- Weekday lunch promotions
- Happy hour specials
- Set menus at attractive price points
- Private dining and group offers
Email and SMS Marketing
Build a database from reservations. Send targeted campaigns for special occasions, new menus, and events. SMS works well for last-minute availability alerts.