How do I market a hotel or hospitality business?
Hotel marketing balances direct bookings against OTA dependency. The goal is maximising revenue per available room while building brand loyalty and reducing commission costs.
Hotel Marketing Channels
View Key ChannelsDirect Website: Best margins, brand control, loyalty buildingOTAs: Booking.com, Expedia, Hotels.com (15-25% commission)Metasearch: Google Hotel Ads, TripAdvisor, TrivagoGoogle Business Profile: Local...
