Amazon Brand Registry is a programme for trademarked brands that unlocks additional tools and protections on Amazon.

Requirements

  • Active registered trademark in each country
  • Trademark must be text-based or image-based with words
  • Ability to verify as rights owner

Benefits of Brand Registry

View Brand Registry Benefits

A+ Content: Enhanced product descriptions with rich media
Brand Store: Custom storefront on Amazon
Sponsored Brands: Access to banner advertising
Brand Analytics: Search term and market basket data
Protection: Tools to report counterfeiters and hijackers
Vine Programme: Access to Amazon's review programme

Brand Protection

Brand Registry gives you tools to:

  • Report suspected intellectual property violations
  • Proactively remove bad listings
  • Control your product detail pages
  • Prevent unauthorised sellers

Getting Registered

If you have a trademark, registration is free and straightforward. If you need a trademark, the process takes several months. We can guide you through either scenario.